Monday, 8 September 2008

Basics of Web Site Optimisation - Rule 12

This post is mainly aimed at small to medium businesses that are just starting out and are keen to get something going, or have just gone live. I can't tell you how many times I have taught people over the past few years just a handful of strategically important things. So...here goes again, this time in a way that I can now simply refer to. As for my credibility - I would rather not divulge that here, read my Web Site Optimisation Rules and you decide. They are, after all, common sense, and common knowledge....like most things I blog about!

My number 12 rule: Test your own site with multiple web browsers!

These days it takes just a few minutes to download and install different web browsing possilibities and I recommend you do it to test your own site. Nothing compares to a quick visual check that your web site still looks okay, or better, than doing so in a browser that you maybe do not often use.

Analyse your web traffic analysis reports to check which browsers account for 90-95% of your traffic and then make sure that 90-95% of the time your site renders/displays as you wish it to.

Also using your traffic analysis reports, you can verify which of your visitors turned into form submitters and became potential customers. Make sure your forms work correctly in their browsers before you publish changes!!

Reasoning:
1. It is just so darn tricky to know for sure that even if you are following the standards perfectly, the web browsers may not be. Best to check it out visually, using the tools that your clients use.
2. It is very quick and simple to do - so do it. You will also see your site in new ways that might lead to further design benefits.

And that is my Rule 12. I will be uploading the others as time allows!

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